SAGAN SCHULTZ, founder, WellWell: Sports drink 2.0
Organic tart cherries, watermelon and lemon are the core ingredients in WellWell, a next-generation high pressure processed (HPP) sports beverage New York-based founder Sagan Schultz says appeals to active people who want nutrient-dense yet simple ingredients for energy and recovery.
“What we’re making isn’t completely new or needs new technology, people know this. What we’re doing is putting it in a bottle with a cool brand—compare it to making this yourself, you have to buy a whole watermelon and juice it, and buy expensive tart cherries.”
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