Heluva Good! has added a limited edition Heluva Good! Dip Flavored with Tabasco to its variants in the US.
"Big, bold flavor is at the heart of everything we do at McIlhenny, so we are very excited to be partnering with Heluva Good! to bring our signature flavor to the dairy case," said Jason West, McIlhenny Company chief marketing officer.
"As we head into the summer BBQ season, we look forward to seeing all the ways consumers put this dip to use."
Heluva Good!'s existing dip varieties are Bacon Horseradish, Bodacious Onion, Buttermilk Ranch, French Onion, Jalapeño Cheddar and White Cheddar & Bacon.