4. Cheese buyers
Though more Australian-born Aussies buy cheese than any other group, there is a higher proportion of people from non-Australian backgrounds who buy it, with Kiwis, British- and European-born Australians, and North Americans all distinguishing themselves for different cheeses. Without exception, people of Asian descent are well below average for buying cheese.
Cheese’s popularity is marked among older Aussies. The Roy Morgan data reveal that the under-25 age group is almost 30% less likely than the average grocery buyer to purchase cheese of any kind, with 25-34 year-olds also below average.