Coveris initiated the development more than three years ago, with Valio joining the project later.
The 360° illustrations that cover the container wall all the way up to the sealing rim are made possible with a combination of forming and label positioning unique to this container. These illustrations can include photorealistic illustrations.
Coveris says the technology introduces many benefits for future container production, such as up to a 20% decrease in weight by using foamed, lightweight multilayer sheets, like NEOCELL or NEOCELL+ with a gas-injected middle layer and optional filler materials.
Low levels of waste and operating temperatures are guaranteed when applying Coveris in-mold labels, achieving an improved carbon footprint, the company says.
Furthermore, various label types are available, including PP, PS, hot melt paper, “coated” paper, and recyclable paper.
Coveris says the TIML technology provides better decoration, oxygen barriers that increase shelf life and 100% UV barriers that allow preservation of the organoleptic properties of high fat products.