GoodPop expands its novelty frozen dessert reach with Organic Freezer Pops
Well known for its boldly flavored frozen pops, GoodPop expands beyond the refrigerated aisle with the launch of shelf-stable organic Freezer Pops. The USDA certified organic fruit juice pops come in iconic plastic sleeves that are safe at room temperature until there it comes time to eat them and then they just need to be popped in the freezer for short time before they are torn open and devoured, according to a spokeswoman. The Freezer Pops stand apart from legacy brands in the category by having no added sugar and are free of the top eight allergens. They come in fruit punch, concord grape and strawberry lemonade.