New dairy products launched in July

By Mary Ellen Shoup and Jim Cornall

- Last updated on GMT

New product launches in the dairy aisles for July 2017. Pic:©iStock/abluecup
New product launches in the dairy aisles for July 2017. Pic:©iStock/abluecup
This month’s new product round-up for the dairy aisles is a truly global affair, with products from Japan, Russia, Portugal, New Zealand, the UK and US.

As always, we welcome your contributions to this monthly article. If you have a new product to promote, please send us the details​, along with a suitable photo or photos.

New look for Anchor

A £4.5m campaign is being thrown behind a new look for Britain’s best-selling butter, Anchor.

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From July, an updated design of the ‘Anchor’ logo and symbol will be appearing on-pack alongside prominent references to Westbury in Wiltshire, home to Arla’s dairy where Anchor Block Butter and Anchor Spreadable are made. 

Gareth Turner, BSM category director at Arla Foods UK said, “We know consumers increasingly want to know where the products they buy come from, so we believe it’s important to highlight that Anchor butter is made in Wiltshire, with milk from British farms, loud and proud on our packaging.”

New UK yogurt from Müller

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In the UK, Müller has launched two yogurt SKUs with a spoon attached.

Consumers are now able to purchase Müller Corner Strawberry (150g) and Müllerlight Goodies Lemon (107g) with an attached spoon.

The disposable spoon sits under a lid on the top of the product, and the two SKUs are available to consumers in retailer Boots (RRP £0.90 ($1.16) each).

Müller said its research found the food-to-go market is in growth and consumers want to be able to eat yogurt on the go.

They said research also found 64% of people have purchased a yogurt or potted dessert while out or at work - the third most popular food item (behind sandwiches 91% and meal deals 69%).

When shown the two SKUs and asked what they liked most about the product, the inclusion of a spoon was the most liked feature.

Arla Foods repositions organic milk as free range 

Arla Foods UK is repositioning its Arla Organic Farm Milk brand to highlight its free range credentials to consumers. 

july-arla organic

Following the dairy company’s successful brand launch earlier this year, Arla is renaming its organic milk to Arla Organic Free Range Milk by redesigning its organic milk labels to feature a free range claim.

The company said cows producing Arla Organic Free Range Milk are outdoors for on average 200 days per year.

Tomas Pietrangeli, managing director of Arla Foods UK said there is significant headroom to grow the organic milk category and make organic milk more accessible to consumers. 

He said Arla’s new advertising campaign will encourage consumers to trade up from standard fresh milk to organic.

Arla Organic Free Range Milk 2-liter semi-skimmed and whole milk formats are available in Tesco, Asda, Morrisons and Sainsbury’s stores across the UK (typical RRP: £1.75/$2.26).

Continente adds new yogurts

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In Portugal, Continente has extended its range of dairy products with 15 varieties of liquid drinkable yogurts and two limited-edition, own-brand varieties.

The yogurts are produced with 100% Portuguese milk.

Existing flavors are Strawberry; Strawberry Cheesecake; Banana; Melon and Watermelon; Lime and Coconut; Strawberry and Banana; Mango; Stracciatella; Red Fruits; and Tropical Fruits, which are already available in the chain of Continente stores, to which two limited summer editions have been added: Lime Lemon and Pineapple Mint.

The products also feature a new screw cap.

The drinkable yogurts are available in all Continente, Modelo Continente and Continente Bom Dia stores, as well as at Continente online.

A four-pack of 160g drinks retails for €1.32 ($1.53).

New from Russia

In Russia, The state enterprise Mozyr Dairy Products has launched a drink based on milk whey, "Forest berry".

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Earlier in the month, it launched a range of yogurts, Na Ura!

The pasteurized long-life yogurts come in Apple-Banana and Pear-Vanilla variants.

Kikkoman products to launch in Japan

Kikkoman Beverage Co., Ltd. Is launching "Kikkoman soy milk drink Mitarashi dumpling" in 200ml cartons on August 21, 2017.

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It contains 142 kcal per carton (200 ml), and 3.8 g dietary fiber.

The product will be sold in Japan only with a suggested retail price of 90 yen/$0.80 (excluding sales tax).

The company is also launching three soy milk drinkable yogurts, developed with Dutch ingredient company NIZO​.

The same day, the company will be introducing two almond milk drinks to the Japanese market.

The 200ml products are "Kikkoman Almond Rich Original" and "Kikkoman Almond Rich Sugar Free.”

The product, with a SRP of 125 yen ($1.11) contains 10.3mg vitamin E per 200ml.

Tip Top and Primo combine on ice cream flavor drinks

In New Zealand, Primo has launched two limited edition ice-cream flavored milk drinks in partnership with ice-cream company Tip Top.

The two flavors​ are Mint Choc Chip and Hokey Pokey.

New blue is all Wight

The Isle of Wight Cheese Company in the UK has launched a blue cheese, announcing it on Facebook.

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'Blue Slipper' is a pasteurized, naturally rinded soft blue cheese, which the company said is a softer version of its Isle of Wight Blue, and with no internal veining.

Named after the blue gault clay found on the Isle of Wight, the cheese is a test batch that will launch officially in 2018.

Organic Valley adds flavor to half & half lineup

july-Organic_Valley_Sweet_Cream_Half_and_Half

Organic Valley introduced sweet cream as the newest flavor to its organic flavored half & half line launched last year, which also includes plain, hazelnut, and French vanilla flavors.

Organic Valley sweet cream half & half is made from four ingredients: cream and milk from dairy cows raised without GMOs and antibiotics, unrefined cane sugar, and vanilla.

Organic Valley Sweet Cream Half & Half will be available in August 2017 at Whole Foods Markets nationwide and additional retailers, with a SRP of $3.49.

Fairlife expands lactose-free beverage portfolio

Health and wellness company, fairlife, has launched SuperKids ultra-filtered milk and SuperKids chocolate ultra-filtered milk with 125mg of DHA Omega-3 per serving, 12 grams of protein, 35% of the daily value of calcium and no lactose.

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fairlife SuperKids ultra-filtered milk is available in a 52-ounce bottle for a SRP of $4.49 and eight-ounce 4 packs for $5.99.

Breyers delights launch 

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Breyers Ice Cream has launched Breyers delights, a line of low and reduced fat ice cream between 260 and 330 calories and 20 grams of protein per pint in four flavors: vanilla bean, creamy chocolate, cookies & cream, and mint chip.

“We heard that calories and protein are top of mind, so we crafted Breyers delights,”​ Peter Harbour, marketing director of Breyers, said.

Breyers delights are available in 1-pint (16-ounce) containers this summer at major retail stores nationwide for a suggested retail price of $4.49 to $4.99.

Optimum Nutrition extends breakfast protein series

As part of its A.M. protein series, Optimum Nutrition has debuted a Greek Yogurt Protein Smoothie product, which combines whey protein with Greek yogurt protein and chia to create a smooth texture, and contains 20 grams of protein per serving with zero added sugar.

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With 27 grams of protein per serving, Optimum Nutrition’s Whey & Oats powder comes in bakery-inspired flavors: vanilla almond pastry, blueberry muffin, and chocolate glazed donut.

Optimum Nutrition A.M. products are available at sports nutrition retailers and online.

Non-dairy frozen desserts by Incredible Foods

Incredible Foods’ perfectly free pints are free from major food allergens including dairy, wheat, eggs, tree nuts and peanuts.

The non-dairy, allergy-friendly pints come in strawberry sundae, caramel café, and fudge swirl flavors and are available in Market Basket locations throughout New England and select Whole Foods Market locations.

Incredible Foods has also introduced three flavors of its popular perfectly free frozen bites, raspberry chocolate, mint chocolate and orange crème, available in the fall in supermarkets, convenience stores, and health and wellness stores.

General Mills’ Yoplait Mix-Ins hit shelves

Yoplait Mix-Ins combine traditional-style low-fat yogurt with add-in ingredients all without artificial flavors.

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The new line is available throughout the US in major retailers in coconut chocolate almond, key lime crunch, salted caramel pretzel, very berry crisp, cherry chocolate almond, and mint chocolate delight flavors.

Liberté Greek Crunch

Liberté Greek Crunch by General Mills is available in Canada.

july-Liberte Crunch_Coconut

The new yogurt products use 2% milkfat Greek yogurt with premium crunchy inclusions in combinations including Greek coconut with dark chocolate & honey roasted almonds; Greek sweetened plain with salted cashews, praline pecans & salted almonds; Greek vanilla bean with caramel, and dark chocolate & salted almonds.

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