Eef de Ferrante, managing director, AIPIA, said the Congress, traditionally held in Amsterdam always gets a strong attendance from the US and a ‘highly focused’ US event will add depth to the AIPIA story.
“We spoke to several members who were attending or participating at the Congress and they were all very enthusiastic about the idea,” he said.
“We certainly will attract new people to an American Summit and that is key to achieving wider implementation.”
The AIPIA World Congress will be held in partnership with Brand Experience Magazine in New Jersey on June 4-5, 2018.
“This is just the kind of event A&IP needs in the US market as it is about making the connection between the different technologies offered by active and intelligent packaging and what total solutions they offer,” said Gerri Brownstein, Brand Experience Magazine, owned by ST Media Group.