New Zealand’s Infant Nutrition Council looks to restrict formula advertising

In 2015, the Commission authorized an arrangement allowing the INC to restrict its members from marketing infant formula products for children up to six months.

In the current application, the INC seeks authorization from the Commission to amend its Code by extending the restrictions on the marketing of infant formula products to cover children up to 12 months old.

The Code forms an important part in New Zealand meeting its obligations under the World Health Assembly’s International Code of Marketing of Breast Milk Substitutes (WHO Code). In particular, the WHO Code aims to protect and promote breastfeeding.

Comments sought

If authorization is granted, INC members will adopt the amended Code in place of the current Code.

The INC is a company representing the major manufacturers and marketers of infant formula, follow-on formula, and other early life nutrition products in Australia and New Zealand. It is owned by its members.

Public submissions on the application can be made in writing to ertvfgene@pbzpbz.tbig.am​​ with the reference Infant Nutrition Council in the subject line of the email.