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New Zealand’s Infant Nutrition Council looks to restrict formula advertising

By Jim Cornall contact

- Last updated on GMT

Public submissions are being sought on the Infant Nutrition Council's application. Pic: ©Getty Images/vchal
Public submissions are being sought on the Infant Nutrition Council's application. Pic: ©Getty Images/vchal

Related tags: Infant nutrition, Formula milk, Nutrition

New Zealand’s Commerce Commission has received an application from the Infant Nutrition Council Limited (INC) seeking authorization allowing the INC to restrict its members from marketing formula products for children aged up to 12 months.

In 2015, the Commission authorized an arrangement allowing the INC to restrict its members from marketing infant formula products for children up to six months.

In the current application, the INC seeks authorization from the Commission to amend its Code by extending the restrictions on the marketing of infant formula products to cover children up to 12 months old.

The Code forms an important part in New Zealand meeting its obligations under the World Health Assembly’s International Code of Marketing of Breast Milk Substitutes (WHO Code). In particular, the WHO Code aims to protect and promote breastfeeding.

Comments sought

If authorization is granted, INC members will adopt the amended Code in place of the current Code.

The INC is a company representing the major manufacturers and marketers of infant formula, follow-on formula, and other early life nutrition products in Australia and New Zealand. It is owned by its members.

Public submissions on the application can be made in writing to ertvfgene@pbzpbz.tbig.am​ with the reference Infant Nutrition Council in the subject line of the email.

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