Zest Tea targets millennials with highly caffeinated 'energy tea'

By Elaine Watson

05-Dec-2018 - Last updated on 05-Dec-2018 at 05:04 GMT

Zest Tea's new ready-to-drink 'energy tea' - which targets millennials - has 150mg caffeine (from green tea extract) and 100mg of l-theanine, which founder James Fayal claimed slowed down the absorption of caffeine (so no jitters).

Beverage trendwatching at BevNET Live winter 2018... from sesamemilk and fizzy juice to tea infused with hops

There's a new plant-based milk in town: Hope & Sesame unveils 'world's first organic sesamemilk'

HopTea: 'We're here to create an entirely new beverage category'

Healthy + bubbles = Hubble?

Joybird taps into CBD craze

Tea or coffee? It's a split-decision

Joefroyo: 'Milk is the original clean label beverage'

Eslena infused still water

Aronia berry juice: the next superfruit beverage?

Mother Matcha blends coconut milk and matcha

Riff: 'It's all about creating a new relationship with coffee'

Zest Tea targets millennials with highly caffeinated 'energy tea'

KidsLuv: 'A new juice alternative that kids love... and parents do too'

Beverage flavor trendwatching: From hibiscus to nasturtiums

'Incubating innovation is really important to Walmart'

Plant-based beverages are continuing to grow strongly

Which beverage brands are delivering triple digit growth?

The top 25 beverage brands accounted for 40% of dollar growth in the category vs 50.4% a year ago

Follow us

Featured Events

View more

01 Nov 2020 Sun Conference FoodNavigator-USA Summit 2020: Food for Kids

Products

View more

Webinars

Upcoming supplier webinars

02 Jun 2020 Tue DuPont Nutrition & Biosciences Yogurt reimagined - Delighting consumers with taste, texture and healthy snacking options

On-demand webinars

Headlines