'Incubating innovation is really important to Walmart'
By Elaine Watson
- Last updated on
"It’s a huge misconception that to sell to Walmart that you have to be ready to be ready for mass distribution," said Sarah Alderson, DMM, chilled packaged goods at Walmart. "Incubating innovation is really important to Walmart... Some of our best stores for emerging brands are in the heartland of the country... We’re not trying to devalue your brand equity... we are open to working together."