The top 25 beverage brands accounted for 40% of dollar growth in the category vs 50.4% a year ago
The top 25 beverage brands accounted for 40% of dollar growth in the category vs 50.4% a year ago, said Henkel, who said that the category was becoming more fragmented and that the ceiling for beverage brands was getting lower, and we may not see the emergence of huge brands like Coke and Pepsi again.
