UK company Organix has released cheese snacks Mini Space Cheese Bites and a ‘tasty no junk biscuit treat’, Jammie Monsters.
The cheese bites, made from dried cheddar cheese, target toddlers from 18 months+. Each packet contains less than 100 calories and according to Organix, provides a good source of calcium for toddlers.
The Jammie Monsters similarly target toddlers 18 months+ but are made from biscuits sandwiched together with a strawberry and apple fruit filling. The biscuits contain 34 calories each and are dairy free and vegan friendly.
“Demand for convenient, healthier and nutritious on the go snacks is driving the most profitable trend in snacking,” said Philipp von Jagow, Organix Managing Director in a statement.
“Currently shoppers are leaving the baby aisle to buy dairy snacks from the chiller, so as the first ambient dairy snack our Space Cheese Bites are an opportunity to add a new category to the baby aisle, bring in new shoppers and drive sales. We’re excited to see how parents respond to the new foods and our Fuel their Wonder ad campaign, and the impact on shopper spend in the aisle”.
Mini Space Cheese Bites will be available from Boots and Sainsbury’s mid-February with a RRP of £2.49 (€2.84) for four packets. The product will be stocked in Asda and Tesco from April 2019.
Organix Goodies Jammie Monsters will be sold in Morrisons, Boots and Sainsbury’s from February at a RRP of £2.49 for a multipack of eight biscuits.