Müller targets 25% sugar reduction

By Jim Cornall contact

- Last updated on GMT

Müller is targeting sugar reduction of 25% across its branded yogurts by June 2020.
Müller is targeting sugar reduction of 25% across its branded yogurts by June 2020.
UK dairy company Müller says it is targeting a total sugar reduction of 25% across its branded yogurt portfolio by June 2020.

The amount is based on total sugar SWA (sales weighted average) per 100g, less 3.8g lactose allowance per 100g (based on Kantar volume data).  According to the UK government, SWA is calculated by weighting the sugar level of individual products and calorie levels of single serve products by their volume sales, meaning companies need to focus reduction efforts on their top sellers to make the biggest impact.

Müller said that, if achieved, the reduction would be ahead of Public Health England’s voluntary guidelines, which seek a 20% lowering of total sugar by August 2020.

The company said it has already achieved a 13.5% reduction across its yogurt portfolio to August 2017.

Müller said the targets are because of the launch of its core Müllerlight and Müller Corner recipes. Made possible following the discovery of a new yogurt culture, the new Corner recipe contains up to 9% less sugar per 100g and the new Müllerlight recipe now contains 0% added sugar.

Müller has already reformulated Müllerlight Greek Style and Müllerlight Fruitopolis so that they include 0% added sugar.

Müller has also reformulated and removed sugar from the Müller Corner Strawberry flavor and Müller Quark Yogurt range, and launched Müller Corner Plain, the dairy company’s first Müller Corner made with unsweetened natural Greek style yogurt.

Related news

comments

Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.