“By increasing the capacity of some of the dairies, reallocating resources where they are needed and working closely with the grocery chains, we will ensure that you always find milk and dairy products in your local store,” TINE CEO Gunnar Hovland said.
He adds that when, for example, school milk sales are stopped, resources can be redistributed to other products. TINE is seeing a major decline in products sold to hotels, kindergartens, schools and canteens, among others.
TINE said it is still collecting milk from farms across the country. Production at the dairies is also continuing, and the company said it has added shifts to ensure that enough products are produced.
“In addition, we have large cold stores in several places, and a network of vehicles brings the goods to stores and institutions. We encourage people to act as normal, then there will be dairy products for everyone,” Hovland said.
While some customers report having experienced a shortage of selected dairy products, Hovland said the company is getting back on track after a huge surge in demand.
“We suddenly saw more goods being sold than anyone could have foreseen. Therefore, it took a few days for all stores to be filled up again,” he said.
Most stores are getting goods delivered several times a week, he noted, although he urged consumers to only buy what they need to ensure that there are enough dairy products for everyone.