“We named this new brand Danisco Planit as an acknowledgement that when scaling up this industry it must happen in a sustainable way,” Birgitte Borch, VP of marketing, food & beverage, at DuPont said.
“Danisco Planit is a significant launch for us. We offer a total ingredient solution with the ability to deliver taste, texture, nutrition and sustainability. And, we believe in co-creation and look forward to innovating new formats and categories with our customers to widen the food space and create great eating experiences for the growing group of global consumers that want to increase their plant-based consumption.”
Borch said product innovation in the sector has been impressive.
“For the mass market consumer however, we want to do more. Mainstream consumers are not only looking to avoid meat or dairy, they are looking for a great eating experience. In order to take plant-based mainstream, we need to expand innovation beyond imitation. We want to support the shift to a more plant-based diet by creating multiple options, thereby enabling nutritious, plant-based food and beverages in every meal, every day—from early-bird breakfast to the midnight snack.”
Borch sees plant-based as an opportunity for the industry to meet consumers’ changing eating habits.
“We want to create sustainable consumer loyalty, ensuring that plant-based products are loved and tasty enough to become a regular part of consumers’ diets, not just a ‘try it once’.”
The company said plant-based has a variety of protein sources, and when combined with consumer requirements for health and nutrition, designing and formulating new formats that perform in all sensory dimensions is a challenge.
The company’s global marketing lead for plant-based health, Sonia Huppert, said, “We can turn our insights into business opportunities and forge a new product development pipeline with formulation strategies that maximize consumer liking and meet the requirements on nutrition and ingredient lists.
“We keep a constant focus on developing ingredient solutions for new products, and for plant-based food and beverages in particular, to offer to the plant-based industry innovative solutions for plant-based yogurt, ice cream, drink, and meat alternatives, including full meal solutions.”
Danisco Planit has been launched globally and covers services, expertise, and an ingredient portfolio for plant-based food and beverages: plant proteins, hydrocolloids, cultures, probiotics, fibers, food protection, antioxidants, natural extracts, emulsifiers, and enzymes, as well as tailor-made systems.