Jobs to be lost as FrieslandCampina Germany speeds up transformation strategy

By Jim Cornall contact

- Last updated on GMT

The Dutch dairy cooperative said it is strongly committed to the German market. Pic: FrieslandCampina
The Dutch dairy cooperative said it is strongly committed to the German market. Pic: FrieslandCampina

Related tags: Frieslandcampina, coronavirus, COVID-19

FrieslandCampina Germany said it is accelerating the transformation it launched two years ago, focusing on its brands and scaling back the production of unprofitable products.

As a result, cost savings are planned that will affect approximately 195 employees at the production sites in Heilbronn and Cologne. At the same time the company will also invest in these dairy plants.

Due in part to the direct and indirect impact of the coronavirus pandemic, recently FrieslandCampina evaluated its global 'Our Purpose, Our Plan' strategy, which was initiated in 2018. Earlier this month, the company announced its current strategy has grown in relevance, and that the implementation needs acceleration and strong execution, intensifying the focus on growth categories whilst structurally reducing costs.

In Germany, this resulted in FrieslandCampina Germany accelerating the implementation of the business strategy launched approximately two years ago.

The Dutch dairy cooperative said it is strongly committed to the German market and intends to further invest to improve the company’s performance.

"Germany is an important, strategic home market for FrieslandCampina. This year we have achieved significant revenue growth of 7% with our core brands Landliebe, Chocomel, Valess, Tuffi and Holland Master. This is the result of the commercial strategy that we successfully launched two years ago, and that we are now going to accelerate,"​ Jan Kruise, managing director FrieslandCampina, said.

Related topics: Manufacturers, FrieslandCampina, COVID-19

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