The Laughing Cow launches new snacks

By Jim Cornall contact

- Last updated on GMT

The Laughing Cow has launched two new product lines. Pic: Laughing Cow
The Laughing Cow has launched two new product lines. Pic: Laughing Cow

Related tags: Groupe bel, Cheese

Featuring plant-based ingredients like lentils, red beans and chickpeas, or portable cup packaging, The Laughing Cow's newest offerings in the US have been created to meet rising demand for better-for-you snack options and on-the-go snacking.

 This January, The Laughing Cow is unveiling two new product lines: The Laughing Cow Blends cheese spreads and The Laughing Cow & Go portable cups.

The new line of flavors has 2g of protein, and is a source of calcium and vitamin E.

laughing cow 2
Pic: The Laughing Cow

Packaged in pre-portioned wedges, The Laughing Cow Blends cheese spreads will be available in available in eight-wedge rounds in three flavors: Chickpea & Cheese with Herb, Lentil & Cheese with Curry and Red Bean & Cheese with Paprika.

The second product is on-the-go The Laughing Cow & Go portable cups.

The snack cups fit into cup holders, and pair dippable cheese with whole wheat breadsticks. The product features 140 calories per cup with 5g of protein, and is a source of calcium.

The Laughing Cow & Go are available in three flavors: Creamy Original paired with whole wheat breadsticks, Creamy White Cheddar paired with pretzel breadsticks and Creamy Herbs paired with multigrain breadsticks.

The Laughing Cow Blends cheese spreads and The Laughing Cow & Go portable cups contain no artificial colors or artificial flavors and no artificial growth hormones.

"We're thrilled to kick-off the new year with new and exciting innovations,"​ said The Laughing Cow USA brand director Zach Fatla.

"The launch of these products shows the evolution and adaptability of The Laughing Cow to consumer snacking trends – we're bringing big flavor, real ingredients and portability forward as part of a strong line-up of products, including our current variety of original wedges."

The Laughing Cow Blends cheese spreads and The Laughing Cow & Go portable cups will be available in the refrigerated section of grocery retailers nationally in early 2021. The Laughing Cow Blends cheese spreads have a suggested retail price of $3.29. The Laughing Cow & Go are available in a two-pack for a suggested retail price $2.49.

Related topics: Manufacturers, Cheese

Related news

Show more

comments

Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Products

View more

Webinars