Müller targets convenience and wholesale sectors with price-marked packs
The dairy company said it has optimized Müller Corner for the convenience and wholesale sector, with stacked packs taking up less room on shelves and reducing store complexity.
It enables Müller to continue tapping into what it said is increased demand for Müller Corner yogurts, building on a strong performance in 2020 that saw more sold during the first lockdown than in any period in the last three years.
The £1 ($1.41) price marked pack range, available from 1 April, consists of a two pack of Müller Corner Strawberry and a two pack of Müller Corner Vanilla Chocolate Balls.
The company’s FRijj brand, made using milk from British farms and now in a fully-recyclable bottle with a long-lasting ambient recipe, is also available in £1 price marked packs.
The move is in line with Müller’s strategy to add further inspiration to its core range of branded products, while targeting new and growing channels.
Jon Piper, commercial director at Müller Yogurt & Desserts, said, “As we continue to grow and add further inspiration to the category, we need to create products that not only add taste to life and meet the needs of shoppers, but also multiple channels.
“In 2019 the Müller Corner range was +1.3% on volume and last year it was +5.6%. That’s because we have invested heavily in Müller Corner, shoppers value trusted brands, people are eating at home more and it’s a sub-sector with lots of growth potential.
“With our optimized price mark offering, we’re confident and excited in our approach, and believe this will deliver real value to our retailers within the wholesale and convenience channel.”
