CP Kelco launches online innovation resource

By Jim Cornall contact

- Last updated on GMT

CP Kelco said its portfolio is evolving to help meet consumer expectations.  Pic: CP Kelco
CP Kelco said its portfolio is evolving to help meet consumer expectations. Pic: CP Kelco

Related tags: Ingredients, Cp kelco

US headquartered nature-based ingredient solutions company CP Kelco has launched a new multimedia resource spotlighting its capabilities.

“Innovation… Powered by Nature”​ aims to help manufacturers in the food, beverage, home and personal care segments understand market trends and navigate a changing industry landscape through problem-solving and collaboration.

Using nature-powered innovation, CP Kelco said its portfolio is evolving to help meet consumer expectations – from clean label and sustainability to the plant protein megatrend and even the economic impact of the pandemic.

The company said the new resource shows how it combines regional insights, market trends, new product prototypes from around the world and key applications to provide solutions to common formulation challenges.

CP Kelco also looks at what’s next—what manufacturers need to have their eye on to pivot for the future: enhanced focus on health and wellness, new processes and technologies, sustainable sourcing and production, and new functional ingredients and applications.

“The industry needs partners to be agile, growth-minded and passionate about anticipating market needs,”​ said Jérôme Béra, senior vice president of global marketing.

“Innovation happens when we’re collaborating with customers to envision what’s ahead and can tailor solutions to develop new products that meet – and even exceed – consumer expectations. Our new resource is focused on helping companies remain competitive in today’s innovation-driven business landscape.

“We continue to explore future market needs and exciting possibilities enabled by nature-powered innovation and look forward to engaging even more customers and partners with us on this journey.”

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