IFF debuts CHOOZIT FIT for mozzarella in Brazil

By Jim Cornall contact

- Last updated on GMT

São Paulo is the second largest city for pizza consumption in the world, after New York City. Pic: Getty Images/olgna
São Paulo is the second largest city for pizza consumption in the world, after New York City. Pic: Getty Images/olgna

Related tags: Iff, Cheese, Ingredients, Brazil, mozzarella

IFF has announced the launch of CHOOZIT FIT, a culture series for pasta filata cheese makers in Brazil.

CHOOZIT FIT is a phage-robust culture series allowing medium-sized cheese producers to create stretchable mozzarella with a robust and consistent quality.

Mozzarella, found on around 80% of the world’s pizzas, is the top-selling type of cheese in Brazil. IFF said consumers are looking for affordable pizzas with consistent cheese quality.

IFF said the CHOOZIT FIT series provides cheese makers optimum control over the fermentation process, uniform vat-to-vat quality, and optimum yield – all with maximum cost efficiency and an improved cheese quality.

The CHOOZIT FIT series was designed to overcome the risk of fermentation delays due to challenging phage issues at the plant. IFF said the cultures deliver on performance, providing fast and consistent acidification that gives mozzarella optimal stretchability and melting properties with reduced moisture loss.

“As the demand for high-quality mozzarella rises across the global pizza industry, pizza cheese makers are looking for solutions that help them meet their potential for consistent, delicious cheese that is still affordable for consumers,”​ said Annie Mornet, senior business director, cheese, IFF.

“With the CHOOZIT FIT series, medium-sized mozzarella makers can create a delicious, stretchy, consistent cheese that pizza lovers in Brazil are craving.”

“Moreover, with its highly biodiverse strain compositions within its four rotations, the CHOOZIT FIT series gives cheese makers peace of mind when it comes to phage issues during production unlike any other cultures on the market.”

The pizza market in Brazil is growing at 8% per year with a $5bn annual market value. São Paulo is the second largest city for pizza consumption in the world, after New York City, and 99% of pizza makers are small entrepreneurs.

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