ON DEMAND Forum

Markets, opportunities, rules and messaging

Markets, opportunities, rules and messaging

Danone and Yakult are way out in front of the rest and spending millions to keep the sector in the public eye. But the EU health claims system’s mass rejection of pro-and prebiotic health claims is forcing change upon marketing and scientific strategies. How are these players responding? Are health claims really that important?

Speakers

Julian Mellentin Julian Mellentin Director
New Nutrition

Jess Halliday Jess Halliday Senior Editor
FoodNavigator