Retail & Shopper Insights

Parmesan ice cream, anyone?

Parmesan ice cream, anyone?

Italy has one of the most diverse portfolios of protected food and
drink products in Europe, a factor which marketers are increasingly
using to promote their foods. But some of the best known names in
Italian meat, cheese and wine...

Milking the non-dairy market

Milking the non-dairy market

Scandinavians drink more milk than anyone else in Europe, but this
has not stopped them from becoming among the most avid consumers of
non-dairy drinks as well, helped by marketing efforts of retailers
and new product launches.