Retail & Shopper Insights

Milking the non-dairy market

Milking the non-dairy market

Scandinavians drink more milk than anyone else in Europe, but this
has not stopped them from becoming among the most avid consumers of
non-dairy drinks as well, helped by marketing efforts of retailers
and new product launches.

Milk facts 'debunked'

Milk facts 'debunked'

The popular 'myth' that milk has a high fat content is just one of
many preconceived ideas about the dairy product which the UK Dairy
Council is hoping to dispel with a new campaign targeting women in
particular.

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