DSM surveyed consumers from China, among other countries, about their yogurt preferences and consumption patterns. The results showed there is a great demand for easily digestible yogurt containing probiotics. However, going forward, Chinese consumers would increase their yogurt consumption if it was easier to digest and more lactose-free options were widely available. They are even willing to pay more for lactose-free yogurt. Fill in the form to download a free report about how digestibility is driving yogurt demand in China.