Technical / White Paper

Digestibility – key for Chinese yogurt market

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Format: PDF file | Document type: Technical / White Paper

Digestibility – key for Chinese yogurt market

DSM surveyed consumers from China, among other countries, about their yogurt preferences and consumption patterns. The results showed there is a great demand for easily digestible yogurt containing probiotics. However, going forward, Chinese consumers would increase their yogurt consumption if it was easier to digest and more lactose-free options were widely available. They are even willing to pay more for lactose-free yogurt. Fill in the form to download a free report about how digestibility is driving yogurt demand in China.

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