Perceived health benefits is a primary reason consumers are suddenly craving yogurt. And many consumers buy yogurt specifically for the probiotics. However, many yogurts do not contain adequate amounts of beneficial bacteria at the end of shelf life and others do not contain live cultures at all due to pasteurization. By formulating with the right probiotic, there’s a lot of room for manufacturers to profit here. For success, manufacturers need to do their homework and Ganeden is here to help with the following tips for finding the right ingredients to innovate in the yogurt case.