Soya beverage makers are using more subtle marketing of their key
ingredient and merging with more traditional segments like juice
and dairy in a bid to bring their products into the mainstream,
according to industry experts.
Elopak, the Norwegian-based packaging group, has designed a carton
which it hopes will allow it to exploit the growing opportunity for
dairy-based beverages in the South African market, Tom Armitage
Gellan CP Kelco, bought by JM Huber last month, has launched
Kelcogel HM-B gellan gum, a hydrocolloid system designed to provide
suspension of cocoa and minerals in ready-to-drink dairy based
beverages, writes Philippa Nuttall.