Dairy Beverages

Avantium $50m deal 100% PEF bottle

Investment from Swire, The Coca-Cola Company, Danone and ALPLA

Avantium closes $50m deal to create 100% PEF bottle

By Jenny Eagle

Avantium has closed a financing round of $50m from a consortium including Swire Pacific, The Coca-Cola Company, DANONE, ALPLA, and existing shareholders to advancing PEF packaging material.

ASA said the Benecol TV ad,

“This has to be one of the most stupid regulatory rulings that I have seen.”

Benecol blood boils after cholesterol ad lanced

By Shane STARLING

Cholesterol-battling plant stanol-based Benecol has been busted in the UK for exaggerating TV advert claims even though they were based on UK National Health Service (NHS), British Heart Foundation (BHF) and World Health Organization (WHO) data.

Squash to smoothie enhancers: DreamPak scans horizon in $400m market

INNOBEV GLOBAL SOFT DRINKS CONGRESS: THE FUTURE FOR WATER ENHANCERS

Squash to smoothie enhancers: DreamPak scans horizon in $400m market

By Ben BOUCKLEY

DreamPak’s international sales director tells Ben Bouckley that brands must differentiate to grow in a crowded US beverage enhancers fixture and tips tea, coffee and smoothies to lead the charge.

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