Nutritionals

Peter Wennstrom

Live from Probiotech and Microbiota 2013

EU food marketing expert: Consumers don't understand probiotic health claims ban

By Shane Starling in Brussels

Most consumers know little to nothing about the EU health claim system, the European Food Safety Authority nor why a blanket ban has been imposed on probiotic marketing across the bloc, a functional food marketing expert told a conference this morning.

Currently allowable EU probiotic marketing ...zilch...although compliance is another matter

Euromonitor “shocked” by EU probiotic decline

By Shane Starling

After years and even decades of healthy to rampant growth in the European Union, the probiotics sector has entered decline, with a flat economy and health claim ban seen as the likely culprits.

Probi 2012 sales up 6%, but ProViva royalties set for dive

Probi 2012 sales up 6%, but ProViva royalties set for dive

By Shane Starling

The European probiotic sector is bracing itself for tough times ahead in the wake of December’s  EU health claim ban for the sector, but the effects are yet to be felt at Swedish supplier Probi which notched 6% sales growth in 2012.

Chr Hansen backs fresh probiotic immunity trial

Chr Hansen backs fresh probiotic immunity trial

Danish probiotics leader Chr Hansen, which ditched a €4m immunity trial for some of its probiotic strains last year, is participating in a new trial to determine if probiotics can reduce the number of infections in small children.

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