Nutritionals

Peter Wennstrom

Live from Probiotech and Microbiota 2013

EU food marketing expert: Consumers don't understand probiotic health claims ban

By Shane Starling in Brussels

Most consumers know little to nothing about the EU health claim system, the European Food Safety Authority nor why a blanket ban has been imposed on probiotic marketing across the bloc, a functional food marketing expert told a conference this morning.

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