Austrian dairy cooperative Tirol Milch launched its Pro Frucht
yoghurt in three new flavours on the home market last month. Aimed
at health-conscious consumers, the product contains probiotic
bacteria and the natural fibre inulin.
Danone might have failed to prevent Leche Pascual calling its
long-life desserts 'yoghurts' but the French group has successfully
prevented the company from registering with the Spanish yoghurt