Yogurt and Desserts

PepsiCo and Müller to launch yogurt products in the US

PepsiCo and Müller JV yogurts to enter booming US market

By Mark Astley

Müller Quaker Dairy – the joint venture between PepsiCo and German firm Müller – has set its sights on the booming US yogurt market through the launch of three products never before available in the country.

ASA OKs Yoplait kid's yogurt ‘suck their guts out’ ad

ASA OKs Yoplait kid's yogurt ‘suck their guts out’ ad

By Mark Astley

A TV advert for Yoplait Frubes children’s yogurts, which ended with the slogan, “rip their heads off and suck their guts out”, has been cleared by the UK Advertising Standards Authority (ASA) after several members of the public challenged its appropriateness.

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