Greek Yogurt Revolution

Parents Stateside are seeking out low-fat, low-calorie yogurts or yogurt drinks, such as Danimals Smoothies, according to Mintel

MINTEL PREDICTS STRONG US GROWTH FOR HEALTHY KIDS YOGURT DRINKS

Dannon took two years to win 25% Danimals Smoothies sugar cut

By Ben BOUCKLEY

Dairy giant Dannon (Danone) says it spent two years reformulating its Danimals Smoothies for kids in the US to achieve a 25% sugar reduction, as Mintel predicts strong growth for kid-friendly yogurt drinks with health and wellness benefits in the country...

Yasso co-founders Amanda Klane and Drew Harrington identified a gap in the market, and cashed in very, very quickly....

Big interview: Drew Harrington and Amanda Klane, co-founders, Yasso

Get him to the Greek! The meteoric rise of Yasso

By Elaine WATSON

It’s a runaway success story that will either inspire budding entrepreneurs across the nation or have them seething with jealousy... But it’s hard to think of a better example of a product that hit the market just at the right time.