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      <news:publication_date>2026-07-10T14:58:48.359Z</news:publication_date>
      <news:title><![CDATA[Why Lifeway is central to the US kefir boom]]></news:title>
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      <image:caption><![CDATA[Lifeway Kefir, Farmer Cheese and ProBugs. Image via Lifeway Foods Inc. / PRNewswire]]></image:caption>
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    <loc>https://www.dairyreporter.com/Article/2026/07/10/high-protein-dairy-emerges-as-dairys-key-growth-driver/</loc>
    <lastmod>2026-07-10T13:13:26.154Z</lastmod>
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      <news:publication_date>2026-07-10T13:13:26.154Z</news:publication_date>
      <news:title><![CDATA[Protein claims are transforming dairy – and the numbers prove it]]></news:title>
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      <image:caption><![CDATA[Protein has become one of dairy's most powerful growth drivers, with brands such as Muscle Milk capitalising on demand for convenient, functional nutrition.]]></image:caption>
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