<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
  <url>
    <loc>https://www.dairyreporter.com/Article/2026/05/27/danone-taps-profee-trend-with-oikos-rtd-protein-shakes/</loc>
    <lastmod>2026-05-27T13:50:01.68Z</lastmod>
    <changefreq>always</changefreq>
    <priority>0.5</priority>
    <news:news>
      <news:publication>
        <news:name>DairyReporter.com</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-05-27T13:50:01.68Z</news:publication_date>
      <news:title><![CDATA[Would Danone’s ‘profee’ land with protein buffs?]]></news:title>
    </news:news>
    <image:image>
      <image:loc>https://www.dairyreporter.com/resizer/v2/2BGUP55HNVBENE26JKOJ4RKGZY.jpg?auth=8268e12017746215eb1e35c1aa588db1dda398b015dfd068035d5ece26fdfc9f&amp;smart=true&amp;width=2121&amp;height=1414</image:loc>
      <image:caption><![CDATA[Once reserved for sports nutrition, protein shakes and bars are now everyday wellness staples, driven by demand for convenient, functional nutrition.]]></image:caption>
    </image:image>
  </url>
</urlset>