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    <loc>https://www.dairyreporter.com/Article/2026/05/03/unleashing-the-cow-bels-plan-to-reignite-its-us-brands/</loc>
    <lastmod>2026-05-03T22:47:19.349Z</lastmod>
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      <news:publication_date>2026-05-03T22:47:19.349Z</news:publication_date>
      <news:title><![CDATA[Unleashing the Cow: Behind Bel’s plan to reignite its iconic brands]]></news:title>
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      <image:caption><![CDATA[Babybel is one of Bel's core brands - and perhaps, its most iconic.]]></image:caption>
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