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    <loc>https://www.dairyreporter.com/Article/2026/07/10/lifeway-drives-us-kefir-boom-as-functional-dairy-demand-surges/</loc>
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      <news:publication_date>2026-07-10T14:58:48.359Z</news:publication_date>
      <news:title><![CDATA[Why Lifeway is central to the US kefir boom]]></news:title>
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      <image:caption><![CDATA[Lifeway Kefir, Farmer Cheese and ProBugs. Image via Lifeway Foods Inc. / PRNewswire]]></image:caption>
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    <loc>https://www.dairyreporter.com/Article/2026/07/10/high-protein-dairy-emerges-as-dairys-key-growth-driver/</loc>
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      <news:publication_date>2026-07-10T13:13:26.154Z</news:publication_date>
      <news:title><![CDATA[Protein claims are transforming dairy – and the numbers prove it]]></news:title>
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      <image:caption><![CDATA[Protein has become one of dairy's most powerful growth drivers, with brands such as Muscle Milk capitalising on demand for convenient, functional nutrition.]]></image:caption>
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    <loc>https://www.dairyreporter.com/Article/2026/07/10/global-lactose-free-dairy-boom-creates-new-growth-paths/</loc>
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      <news:publication_date>2026-07-10T11:08:12.429Z</news:publication_date>
      <news:title><![CDATA[Why lactose-free is dairy’s new growth engine]]></news:title>
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      <image:caption><![CDATA[Lactaid introduced a lactose-free coffee creamer in the US to tap into two high-growth consumer trends.]]></image:caption>
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