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      <image:caption><![CDATA[fairlife recently announced the rollout of refreshed packaging across its Core Power and fairlife ultrafiltered milk 52oz portfolios, giving the brand a cleaner look on shelves.]]></image:caption>
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    <loc>https://www.dairyreporter.com/Article/2026/03/25/wpc-market-splits-as-protein-demand-reshapes-supply/</loc>
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      <image:caption><![CDATA[As demand for protein accelerates, the WPC market is splitting into two distinct paths: one stable and premium, the other, increasingly volatile.]]></image:caption>
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    <loc>https://www.dairyreporter.com/Article/2026/03/06/how-cowfree-milk-is-changing-coffee-culture/</loc>
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      <image:caption><![CDATA[Cold foam has become a staple across US cafés, as consumers seek lighter, textured toppings for iced drinks.]]></image:caption>
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      <image:caption><![CDATA[The functional dairy market's value is projected to surge 55% in the next decade.]]></image:caption>
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      <image:caption><![CDATA[Ben & Jerry's is bringing new Sundae flavors to the fore.]]></image:caption>
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    <loc>https://www.dairyreporter.com/Article/2026/02/20/kefir-outperforms-omega3-in-reducing-inflammation-study-finds/</loc>
    <lastmod>2026-02-20T17:54:36.933Z</lastmod>
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      <image:caption><![CDATA[What's the next frontier of gut health? We outline four emerging trends.]]></image:caption>
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  <url>
    <loc>https://www.dairyreporter.com/Article/2026/02/11/why-consumers-dont-believe-healthy-food-can-taste-good-and-how-brands-can-change-that/</loc>
    <lastmod>2026-02-13T02:40:38.52Z</lastmod>
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      <image:caption><![CDATA[Consumers are skeptical of healthy indulgence: but the right cues can make these products credible once more.
]]></image:caption>
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    <loc>https://www.dairyreporter.com/Article/2026/02/06/dairy-brands-lean-into-protein-probiotics-and-playful-innovation/</loc>
    <lastmod>2026-02-06T19:24:34.536Z</lastmod>
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      <image:caption><![CDATA[Lactaid is the latest dairy brand to enter the liquid creamer space.]]></image:caption>
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    <loc>https://www.dairyreporter.com/Article/2026/01/30/us-creamer-market-trends-driving-new-dairy-functional-launches/</loc>
    <lastmod>2026-02-04T15:46:48.413Z</lastmod>
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      <image:caption><![CDATA[Darigold coffee creamers are made with real dairy milk and cream from family farms across the Northwest US.]]></image:caption>
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    <loc>https://www.dairyreporter.com/Article/2026/01/27/how-whey-powers-food-nutrition-precision-fermentation-and-biotechnology/</loc>
    <lastmod>2026-01-27T16:23:44.648Z</lastmod>
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      <image:caption><![CDATA[Gone are the days when whey was synonymous with gym culture. Today, the ingredient finds uses across the medical, biotech and supplement space. (Image: iStock.com)]]></image:caption>
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    <loc>https://www.dairyreporter.com/Article/2026/01/16/the-cottage-cheese-boom-highprotein-trends-and-the-premium-brands-redefining-the-category/</loc>
    <lastmod>2026-02-06T12:00:41.571Z</lastmod>
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      <image:caption><![CDATA[Alterego's premium cottage cheese bets on a yogurt-like flavor and locally-sourced milk to wow shoppers.]]></image:caption>
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  <url>
    <loc>https://www.dairyreporter.com/Article/2025/12/19/dairy-trends-2026-premiumization-glp-1-protein-and-health-driven-innovation/</loc>
    <lastmod>2026-01-09T16:24:43.492Z</lastmod>
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      <image:caption><![CDATA[Demand for yogurt will remain strong in 2026, analysts say.]]></image:caption>
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    <loc>https://www.dairyreporter.com/Article/2025/12/18/is-plant-based-dead-or-evolving/</loc>
    <lastmod>2025-12-18T15:31:59.941Z</lastmod>
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      <image:caption><![CDATA[Milk alternatives brand Califia Farms has branched into juices and coffee creamers to drive growth.]]></image:caption>
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  <url>
    <loc>https://www.dairyreporter.com/Article/2025/12/02/world-first-cow-free-barista-milk-launches-in-coffee-shops/</loc>
    <lastmod>2025-12-02T07:17:37.959Z</lastmod>
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      <image:caption><![CDATA[New Milk was developed by Israeli foodtech firm, Remilk.]]></image:caption>
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  <url>
    <loc>https://www.dairyreporter.com/Article/2025/11/24/npd-trends-global-flavors-hfss-reformulation-premiumization/</loc>
    <lastmod>2025-11-24T17:11:33.934Z</lastmod>
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      <image:caption><![CDATA[How are global food and beverage trends impacting product R&D? A market analyst tells all]]></image:caption>
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  <url>
    <loc>https://www.dairyreporter.com/Article/2025/11/19/new-product-releases-from-brandy-butter-to-glp-1-yogurt/</loc>
    <lastmod>2025-11-19T09:56:05.548Z</lastmod>
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      <image:caption><![CDATA[Lurpak is gearing up to the peak baking season with bakery-inspired packaging for its premium butter blocks.]]></image:caption>
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  <url>
    <loc>https://www.dairyreporter.com/Article/2025/10/15/how-women-are-shaping-the-next-frontier-of-protein-innovation/</loc>
    <lastmod>2025-10-17T08:18:29.187Z</lastmod>
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      <image:caption><![CDATA[Protein product launches have expanded positioning for active lifestyles, health-conscious consumers, and women exclusively.]]></image:caption>
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  <url>
    <loc>https://www.dairyreporter.com/Article/2025/10/09/best-of-anuga-2025-from-functional-dairy-to-next-gen-alternatives/</loc>
    <lastmod>2025-10-13T12:37:13.838Z</lastmod>
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      <image:caption><![CDATA[Anuga 2025 attracted a record-breaking number of visitors.]]></image:caption>
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  <url>
    <loc>https://www.dairyreporter.com/Article/2025/10/02/difficult-to-disrupt-why-kerry-exited-hybrid-dairy/</loc>
    <lastmod>2025-10-02T14:03:14.869Z</lastmod>
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      <image:caption><![CDATA[The Smug hybrid dairy range is no longer in production. Image: Kerry Dairy Consumer Goods via FoodNavigator Europe]]></image:caption>
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  <url>
    <loc>https://www.dairyreporter.com/Article/2025/09/24/what-baristas-want-from-plant-based-drinks/</loc>
    <lastmod>2025-09-24T14:23:57.528Z</lastmod>
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      <image:caption><![CDATA[There is a strong appetite from consumers to try plant-based drinks in a coffee shop or a restaurant, with trends such as matcha key to attracting shoppers who are willing to experiment with their coffee choices.]]></image:caption>
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  <url>
    <loc>https://www.dairyreporter.com/Article/2025/09/18/dairy-npd-from-protein-pints-to-all-things-butter/</loc>
    <lastmod>2025-09-18T11:46:29.702Z</lastmod>
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      <image:caption><![CDATA[All Things Butter's Truffle butter targets cooking enthusiasts with chef-style butter, says the company.]]></image:caption>
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  <url>
    <loc>https://www.dairyreporter.com/Article/2025/08/19/august-2025-dairy-product-launches/</loc>
    <lastmod>2025-08-20T14:00:35.591Z</lastmod>
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      <image:caption><![CDATA[©iStock]]></image:caption>
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  <url>
    <loc>https://www.dairyreporter.com/Article/2025/08/07/lactose-free-dairy-sees-sustained-growth-in-the-us-as-health-trends-drive-demand/</loc>
    <lastmod>2026-02-17T21:09:06.176Z</lastmod>
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      <image:caption><![CDATA[Valio believes a focus on lactose-free milk innovation with an identical taste profile to regular dairy is the way for Nordic dairy firms to grow in Asia. ©Getty Images]]></image:caption>
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  <url>
    <loc>https://www.dairyreporter.com/Article/2025/07/24/animal-free-dairy-faces-retail-decline-as-firms-turn-to-foodservice-b2b/</loc>
    <lastmod>2025-07-24T11:13:40.489Z</lastmod>
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      <image:caption><![CDATA[Nestlé's Cowa Bunga animal-free dairy beverage has no sales in MULO+ YTD, according to Circana.]]></image:caption>
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  <url>
    <loc>https://www.dairyreporter.com/Article/2025/07/08/what-dairy-manufacturers-need-to-know-about-fortification/</loc>
    <lastmod>2026-02-17T21:08:31.336Z</lastmod>
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      <image:caption><![CDATA[There's more than milk when it comes to fortified dairy.]]></image:caption>
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  </url>
  <url>
    <loc>https://www.dairyreporter.com/Article/2025/07/03/dairy-innovators-unite-real-california-milk-excelerator-opens-for-entries/</loc>
    <lastmod>2026-02-17T21:08:25.698Z</lastmod>
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      <image:caption><![CDATA[Categories of interest include beverages, snacks, cheeses, yogurts, butter, confections, and more, with a specific interest in GLP-1 friendly, gut health, high protein, lactose-free and reduced sugar products. Image via PRNewswire]]></image:caption>
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  <url>
    <loc>https://www.dairyreporter.com/Article/2025/07/03/from-waste-to-revenue-how-wases-microbial-tech-is-turning-industrial-wastewater-into-clean-energy/</loc>
    <lastmod>2025-09-16T14:12:53.057Z</lastmod>
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      <image:caption><![CDATA[ (Getty Images)]]></image:caption>
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  <url>
    <loc>https://www.dairyreporter.com/Article/2025/06/26/planetdairy-secures-hybrid-milk-private-label-deal-with-albert-heijn/</loc>
    <lastmod>2025-07-01T13:27:55.259Z</lastmod>
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      <image:caption><![CDATA[Hybrid dairy milk - a blend of cow's milk and plant-based ingredients - has hit the shelves in the Netherlands thanks to an own-brand release by grocery chain Albert Heijn]]></image:caption>
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  <url>
    <loc>https://www.dairyreporter.com/Article/2025/03/13/how-nestle-danone-are-milking-the-7bn-us-coffee-creamer-category/</loc>
    <lastmod>2025-03-14T16:01:36.93Z</lastmod>
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