A TV ad and video on demand (VOD) ad for the Mondelēz UK Ltd soft cheese brand, Philadelphia, seen on June 14, 2019 in the UK, is one of the first two ads in the UK to fall foul of new gender stereotyping rules, the other being for Volkswagen Group UK...
Ice cream maker Taywell breached health claim rules according to the UK Advertising Standards Authority (ASA), in what was the conclusion of a dispute between Taywell and rival ice cream producer Perfect World.
Danone’s Nutricia division has been rapped again for exaggerated infant follow-on formula claims, this time in conjunction with UK retailing giant Tesco.
Arla’s lactose-free TV advert is not misleading, the UK’s Advertising Standards Authority (ASA) has concluded after receiving complaints from dairy-allergic consumers.
Nestlé milkshake brand Nesquik has escaped UK Advertising Standards Authority censure after viewers of a TV ad alleged that it encouraged ‘poor nutritional habits’ among children, but the Children's Food Campaign slammed the 'ever-accommodating...
Steve Morrision was the COO at Provexis when the UK start-up won the EU‘s first ever article 13.5 health claim for its blood circulation-boosting tomato extract called Fruitflow in 2009. The now-consultant has serious qualms about how the EU’s health...
The UK Broadcast Committee of Advertising Practice (BCAP) has revised its guidelines to bring them in line with the 2006 European Union nutrition and health claims regulation (NHCR).
The voluntary UK advertising watchdog has told Danone to cease broadcasting TV adverts that stated its one-shot probiotic drinking yoghurt, Actimel, could boost the immune system of children.
