Greek yogurt behemoth Chobani is taking another shot at the coffee category as part of broader, yet hit-and-miss strategy to diversify beyond yogurt, with the acquisition of La Colombe for $900m, announced Friday.
Coffee brand Rise Brewing Co. has introduced a line of ready-to-drink nitro cold brew lattes, including two flavors made with oat beverages. Consumer demand and ‘flavor profile’ drove the decision to use dairy alternatives, the company said.