The call for better biomarkers to substantiate health claims is a bold and timely move, but we need to move away from trying to judge foods as pharmaceuticals.
Vitiva is introducing a new variant of its Inolens rosemary extract
aimed at boosting stability of carotenoids and other natural
colourings, without the need for synthetic preservatives.
Cargill is seeking the go ahead for its Regenasure vegetarian
glucosamine hydrochloride to be used in functional beverages, which
would open up a whole new area for the joint health market in
Europe.
The Internet is offering a wealth of information to more and more
people, but also an avenue for irresponsible businesses to exploit
consumer health concerns.