Federal Trade Commission

Activia sales have risen 16% in 2010 despite Dannon modifying its digestive claims

Dannon probiotic yogurt sales up 16% despite claims crackdown

By Shane Starling

US probiotics leader Dannon appears to have weathered recent class action and Federal Trade Commission (FTC)-led storms that forced it to alter gut health claims for its spoonable and drinkable yogurt, Activia, with sales rising 16 percent in 2010.

Dannon will continue making digestive health claims for Activia

Dannon on FTC settlement: “Our claims remain intact”

By Shane Starling

Dannon says its year-long negotiations with the Federal Trade Commission that resulted in a $21m settlement and modifications placed on its health statements, has not altered the core claims for its multi-million dollar selling probiotic yoghurts.