Once upon a time sugar was sugar, and sugar was most definitely not good for you. So the Corn Refiners Association move to rebrand high fructose corn syrup as corn sugar is a daring move – but should do little to sweeten its reputation.
Sugar could be shedding its bad boy image to take a surprise spot on the public’s list of trusted ingredients, as manufacturers look to appeal to more savvy consumers.
Some food and beverage manufacturers may switch from high fructose
corn syrup (HFCS) to sugar as a result of high corn prices, but
this is only likely to be the case for relatively small scale
users, according to a consultant.
Drinks giant Cadbury Schweppes is to change the labelling on its
flagship 7UP product, following a fierce debate on the validity of
new 'all natural' claims it placed on its labels just nine months
ago.
The US and Mexico have concluded an agreement under which access
will be granted for US high fructose corn syrup exports to Mexico,
a move that begins to address the decade long dispute between the
two countries.