The UK advertising watchdog has dropped a barbell on drug giant GlaxoSmithKline’s MaxiNutrition sports nutrition brand over “exaggerated” use of EU-approved protein-recovery claims.
Pictures are much more powerful than words when it comes to health claim marketing according to Dutch researchers who have completed a study of Dutch dairy Campina’s weight control yoghurt, Optimel Control.
The probiotics sector is at different stages of readiness, and embracing different approaches, to EU health claim laws that appear to rule the very word ‘probiotic’ a non-authorised, implied health claim from next month.
The UK Broadcast Committee of Advertising Practice (BCAP) has revised its guidelines to bring them in line with the 2006 European Union nutrition and health claims regulation (NHCR).
One of the most fiercely debated and amended pieces of European Union food law history is playing out before our eyes, and its effects are beginning to be felt.
