Will we all be waking up bleary-eyed to bowls of tattooed Corn Flakes any time soon? Probably not, but by suggesting that we could, Kellogg’s has hit on a winning marketing ploy.
US cereal maker Kellogg targets the mushrooming heart healthy market with a new line extension – specifically aimed at women - to its Smart Start range.
The Kellogg Company today announced it will adopt nutrition
standards for the products it markets to children, pledging to
reformulate those products that fall short of the criteria, or to
cease marketing them altogether.