A group of UK celebrities led by the footballer Wayne Rooney's
fiancée have linked up with dairy firms to promote the health
benefits of milk among teenage girls.
Top dairy firms around the world, backed by Britain's biggest
supermarket, will work together to promote the health qualities of
milk as concerns rise over a growing anti-dairy league.
Cutting Britain's milk supply to raise farmgate prices will not win
the battle to raise earnings across the UK dairy sector, warns a
new Milk Development Council report.
Britain's dairy trade deficit grew again in 2005, highlighting that
the country is still too reliant on lower margin commodity goods,
leaving the domestic market exposed to foreign competition.
More upheaval in Britain's dairy sector looms over the next few
years as more than one in ten milk producers say they will leave
the sector, according to a new report.
Britain's Milk Development Council said it plans to start a new
health campaign for milk targeted at health professionals and the
media as well as consumers.
Government proposals to change the way money is collected from UK
dairy producers for industry-wide initiatives will cut funds and
bring less efficiency, says the Milk Development Council.
The Milk Development Council (MDC), the government-appointed
marketing body for the milk industry, claims that confidence among
British dairy farmers is on the increase, following months of
unrest and speculation over the stability...
