The Coca-Coca-Fonterra alliance in Vietnam, Nestle China's new product priorities, Mondelez on APAC trends and more of our social media trending stories feature in this edition of Hot Right Now.
Alpro did not make it clear enough that it had paid a British celebrity to post tweets about one of its products, the UK’s Advertising Standards Authority (ASA) has ruled.
Companies that engage with customers on Twitter beware: responding to complaints on social media has the side effect of triggering new complaints, according to new research.
Manufacturers of high-end juices, nutritional shakes and smoothies likely will get more bang from their advertising buck in marketing associated with music, sports, technology and politics, according to consumer research conducted by CivicScience.