Sales and profits were up in Q2 at Raisio, with CEO of the €500m Finnish agro-food player Matti Rihko content its re-housing of key brand Benecol was paying off.
Finnish food-agriculture giant Raisio has launched its cholesterol-lowering, plant stanol-based Benecol brand in China in a powder form via mostly medical channels in its big coastal cities.
“This is a good move for Raisio. They are the correct parent of this niche brand.”
“J&J should have sold it 10 years ago,” is one analyst’s appraisal of Finnish agro-food giant Raisio’s buy-back of the licensing rights to its cholesterol lowering, plant stanol-based Benecol brand today, referring to US market difficulties for the...
Finnish plant stanol leader and Benecol brand owner Raisio says plant sterol users like rival Unilever (pro.activ) are piggybacking off stanol science in high-dose products and wants the EU to mount separate reviews of the cholesterol-busting nutrients.
Cholesterol-busting plant sterol and stanol products – worth about €2.5bn globally – will have to carry warning labels in the European Union from next February.