A new category of shelf-stable, probiotics-fortified dairy products can be unlocked thanks to novel microencapsulation technology. ‘This is pretty much virgin territory’.
Tetra Pak’s gable top, which was first introduced in Europe as Tetra Rex Bio-based last year, has been launched in the US and expects to deliver more than 100 million of the renewable packages globally in 2016.
Tetra Pak will be reaching out to consumers through ad-on-pack and digital advertising and holding events for doctors and nutritionists, to promote the benefits of UHT milk in Morocco later this year.
Tetra Pak is a B2B company but it invests above the curve in shopper and consumer insights, and Michela Vallalta, the company’s director of consumer intelligence, tells BeverageDaily.com why.
Tetra Pak says it’s vital for its customers to strike a balance between ideal package functionality and carton cost, with liquid milk one segment where consumers tend to favor a lower product price.
Bright Dairy has credited Tetra Pak with helping it “cement” the premium image of its ambient yogurt brand, Mosili’an, which the Chinese dairy giant recently relaunched in the Tetra Prisma Aseptic carton.
Food giant Nestlé has teamed up with Tetra Pak to launch a cap made from 100 per cent renewably sourced materials for two of its Brazilian milk brands.
Tetra Pak has invested €100m in the construction of a new factory in India that is to serve the local market as well as South and Southeast Asia and the Middle East.
A new ingredient has been developed to resolve UHT milk processing fouling naturally and thereby lead to increased production capacity for processors, claims the manufacturer.
Investing in custom-designed production equipment will be increasingly important to dairy manufacturers during the current economic downturn, claims a major supplier of aseptic processing technology.
Tetra Pak has launched a range of direct injection moulded closures
for gable-top cartons that it believes taps into current consumer
concerns for safety, convenience and style.
After conducting an internal review, Tetra Pak has categorically
stated that all payments made to disgraced Italian dairy giant
Parmalat were made directly to local Parmalat companies.
Tetra Pak has introduced a completely new version of its low-cost
flip-cap opening exclusively for UHT milk applications and for two
of its packages, Tetra Brik Aseptic 1000 Baseline and Tetra Brik
Aseptic 1000 Slimline.
