Carrots might look dull compared to trendy super fruits and leafy vegetables, but the humble vegetable is in demand as a subtle but powerful nutritional boost, as consumers seek to increase their vegetable intake.
Vegetable ingredients are winning favor with consumers who value them as a healthy part of their diet, but how will the category evolve in 2016 and beyond?
Asian markets have led demand for vegetable ingredients, but the appetite from US and European markets has increased and this growth is expected to continue gathering pace, according to SVZ.
US snack giant Frito-Lay has become the latest manufacturer to
invest in healthier innovation with the launch of fruit and
vegetable-based crisps under the Flat Earth brand name.
