A value-added success story in a category that has been in steady decline for years, ultra-filtered milk category pioneer fairlife - which became a billion-dollar retail brand in 2021 - is now reaching a quarter of US households, says the Coca-Cola-backed...
Dairy is debating whether ultrafiltered (UF) milk should be used in certain cheese and cheese-related products, and the US Food and Drug Administration (FDA) is allowing an extension of 120 days for public comments on the matter.
The first organic, ultra-filtered milk in the US hits shelves today from Organic Valley. The high-protein and low-sugar Ultra line will roll out first in nationwide Whole Foods.
