Newman’s Own, the food firm established by late Oscar-winning actor Paul Newman, is venturing into the highly-competitive US Greek yogurt market.
The company, which gives all after-tax profits to charity, has launched Newman’s Own Greek Nonfat Yogurt in Boston, where the company has launched all of its products since its inception in 1982.
It hopes to set itself apart from other existing Greek yogurt brands with “big pieces of delicious fruit on the bottom” of pots.
The range is available blueberry, pineapple, strawberry, peach and black cherry variations.
“We’re excited about launching Greek Nonfat Yogurt,” said Dave Best, vice president of market at Newman’s Own.
“It gives consumers a great-tasting, healthy option while supporting our philanthropic mission and contributing to the common good," Best added.
Paul Newman, who starred in Butch Cassidy and the Sundance Kid, The Towering Inferno, and most recently Road to Perdition, established Newman’s Own in 1982.
Since then, all after-tax profits from the sale of Newman’s Own product have gone to charity.
To date, more than $400m has been donated, the organization claims.