SUBSCRIBE

Breaking News on Dairy Processing & Markets

News > Markets

Read more breaking news

 

 
Gulfood Manufacturing 2016

Tetra Pak introduces 3D virtual reality simulator at Gulfood

By Jenny Eagle+

14-Nov-2016
Last updated on 14-Nov-2016 at 14:54 GMT2016-11-14T14:54:44Z

Tetra Pak introduces 3D virtual reality simulator at Gulfood

Tetra Pak showcased its 3D virtual reality simulator at Gulfood to show guests how they can get up close and personal to their machinery without having to visit a factory.

Patricia Dascal, marketing and communications GME&A, Tetra Pak, said it can be quite costly to bring equipment onto a factory site to show to customers and it is limited by space as well. 

We are trying to get closer to our customers with a novel way of showcasing our equipment and for those clients who do not know us, by showing our processing lines in dairy, beverage, prepared food, ice cream and cheese,” she said. 

Exhibiting under the theme ‘A step into the Future’, the simulator allows companies like Tetra Pak to reduce training costs, accelerate employee learning and decrease expensive live training – by being Visual, Interactive and Portable. 

Guests at the show were able to step into a virtual reality factory on their booth by putting on 3D goggles and a headset, which instructed them what to do with a handheld ‘virtual hand’ to interact with the screen. 

Tetra Pak has operations in 49 countries across the Middle East. It demonstrated its services and capabilities under the theme ‘Future Ready’ and had a packaging demo area in a shop-like display. 

Gulfood Manufacturing 2016 was held at Dubai World Trade Centre from November 7-9.

Agropur reshapes US business to streamline customer experience

Agropur reshapes US ingredients business to streamline customer experience

Agropur Ingredients has streamlined its US business by dividing it into three sectors: nutrition...

Land O’ Lakes Ingredients debuts clean-label, organic cheese powders

Land O’ Lakes Ingredients launches clean-label, organic cheese powders aimed at popcorn consumption

To respond to consumer demand for natural dairy ingredients free from food coloring and...

Glanbia Nutritionals introducing new dairy products at IFT17

Glanbia Nutritionals introducing new dairy products at IFT17

Glanbia Nutritionals, a global nutrition and formulation company, is showcasing new ingredients at IFT17...

DuPont launches stabilizer for plant-based beverages

DuPont launches stabilizer for plant-based beverages

DuPont Nutrition & Health (DuPont) has launched a new ingredient in its Danisco range...

Peptan collagen peptide has dairy product options

Peptan collagen peptide has dairy product options

Collagen peptides are finding their way into more and more dairy products, as they...

FrieslandCampina focuses on sports nutrition rich in proteins

FrieslandCampina focuses on active people with sports nutrition rich in proteins

FrieslandCampina has introduced its own protein-rich sports nutrition range under the Vifit Sport brand.

Treofanphthalate-free packaging and mineral oil barriers

Treofan turns to phthalate-free packaging films and mineral oil barriers

Jürgen Schischko

Technical service director, Treofan

Braskem packaging changes color if a product is unfit for consumption

Braskem packaging changes color if a product is unfit for consumption

Marcia Pires

polymer science researcher , Braskem

Mettler-Toledo Safeline metal detection systems

Mettler-Toledo Safeline debuts four enhancements on its metal detection systems

Mettler-Toledo introduced four enhancements on its Safeline metal detection systems at Interpack.

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Tetra Pak’s new CEO and president for USA and Canada tells BeverageDaily.com that the...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...