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Carton specialist claims sustainability is an opportunity, not a threat

By Guy Montague-Jones , 16-Jun-2010
Last updated on 18-Jun-2010 at 15:48 GMT2010-06-18T15:48:03Z

Carton specialist claims sustainability is an opportunity, not a threat
Carton specialist claims sustainability is an opportunity, not a threat
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Van Genechten explains why it considers sustainability to be more of an opportunity than a threat in spite of moves from dairy and food brands to cut back on secondary packaging.

Dairy and food product manufacturers are coming under increasing pressure to reduce unnecessary packaging bulk and secondary packaging is an easy target because it is commonly viewed as not being integral to the finished product.

A common example of secondary packaging in the dairy industry is the carton wrapped around yoghurt multi-packs. Danone is working to reduce or even remove a lot of this carton from its yoghurt products.

For secondary packaging specialists like Van Genechten (VG) Packaging, this could be seen as a threat but the company claims that sustainability actually provides an opportunity to innovate and find new products.

Dirk van den Driessche, MD of VG Automation, and Francois Surivet-Cuvé, innovation manager for dairy and beverages at VG Packaging, explain in this podcast why the company believes secondary packaging to be necessary and how it can be made more eco-friendly.

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